Unpacking Podcast Movement & A Fireside Chat with Allan Jones

This week on the Media Roundtable: Special Edition we’ve got a two-parter for you. First, we’re recapping everything Podcast Movement, with the “Roadies” who were there to discuss hot takes from this year’s event.

Next, we jump into the fireside chat with Oxford Road Founder & CEO Dan Granger, and the always insightful Allan Jones, visionary CEO & Founder of Bambee.

Back on the host microphone is our very own Jennifer Laine, along with fellow Oxford Road luminaries Ashlei Kramer, Julia Palermo, Miranda Romano, and Steven Abraham. And of course, the world’s favorite radio futurologist: James Cridland (Podnews, Podcast Business Journal). Let’s dive in.
 

  • The Rise of YouTube (again) 👀 – Podcast Movement was all "a-buzz” about how “Simulcast” (YouTube and other non-audio podcast components) is paying off for advertisers and network partners alike, since it’s a true baked-in experience that reaches a different audience. Also coming, YouTube’s going to ingest RSS feeds, expanding the reach for creators and keeping their tracking intact. Will YouTube be the biggest podcast channel soon?

  • Podcast Radio 📻 – Coming to four markets in September… radio stations made entirely of podcasts. While not exactly new (NPR has been shuttling content from podcast to radio and back for years), we’re curious to see how it’ll translate with 20 minutes of ads per hour 👀

  • First 10%/Last 10% 🧠 – How does Allan Jones reconcile gut based courageous decision-making with a data-driven culture at Bambee? Try First 10%/Last 10%. Your gut can give you insight into what’s worth pursuing, and when to take a leap to close the deal. Make the middle 80% data-driven due diligence.


For industry insights you won’t find anywhere else, listen to the full episode by clicking the link below.

Bianca Gorodinsky