Media Roundtable: Industry Edition - August 23rd
This week on the Media Roundtable: Industry Edition, we’re talking Podcast Movement, strikes and celebs, and attribution drama.
Hosting again is Oxford Road’s Jennifer Laine, along with fellow Oxford Road luminaries Kyle Jelinek, Neal Lucey, and Spencer Semonson.
And joining us again, this time live from Denver, is James Cridland (Podnews, Podcast Business Journal). Let’s dive in.
Podcast Movers and Shakers 🎊- Podcast Movement is happening right now in Denver! A full recap of everything will be coming soon, but if you’re at the conference right now, we have three notes from the experts:
1. Catch the Oxford Road panelists; they’re going to be amazing.
2. See the puppies with James.
3. As much happens off-stage as on-stage. Make some new friends, people!
Acast + Podscribe = 🤖❤️- Acast makes it official and names Podscribe as its “Global Preferred Attribution Partner,” essentially leaving Spotify’s Ad Analytics out in the cold. Spotify, understandably, thinks this is not great (for advertisers, but also for them). But if you want third-party attribution, this isn’t a bad development for you (and most likely, not the last domino to fall). LINK TO ARTICLE
Check Your Email 📫- Glenn Beck’s podcast disappeared from Apple, though it seems, not because of censorship. Instead, it was a trademark dispute lacking a response.. CAOs–make sure that for any owned media you have, the email you use for Apple Podcasts Connect is the one you actually use. Of course, if you do miss an email, you can always spin it for some controversy. LINK TO ARTICLE
Christmas Comes Early for Hallmark Fans 🎁- Moms everywhere rejoice! Unaffected by the SAG-AFTRA Strike, Hallmark is getting into scripted podcasts with Crimson Hearts Collide. Will a new demo flock to podcasts in the absence of new TV content? LINK TO ARTICLE
Short on time? Links to the discussed articles are shared above, but for industry insights you won’t find anywhere else, listen to the full episode by clicking the link below.