Media Roundtable Explores The Rise of Video

This week on the Media Roundtable: Industry Edition, the agents of influence are tackling the rise of the video podcast. Let’s dig in.

Oxford Road's own Stew Redwine is back on the host microphone, joined by fellow Oxford Road luminaries Neal Lucey, Spencer Semonson, and Kristen Duenas.

At the top of everyone’s mind:

  • Video Can’t and Won’t Replace Audio Podcasts 🔊- Audio-only is great for listening while doing something else, but people generally prefer video content to audio. The result? Expect higher production-value video podcasts to steal share from TV in the future–there’s only so much watch time in the day.

  • Podcasters Want Your Eyes Too 👀- YouTube has a bigger reach than Cable TV (68% vs <50% of US HH), and it’s preferred as a podcast platform over Spotify and Apple Podcast. If podcasters can tap into the YouTube market, it would represent a massive boost for their audiences.

  • No Google Podcasts in Google Search 👋- It used to be a Google search for a podcast that let you play an episode right in the search results. Not anymore. Could this be a nudge towards YouTube for consuming podcasts?

  • Right Wing Throw Down 🥊- The Daily Wire and Steven Crowder feud over contract negotiations that fell through. A key clause was multi-million dollar salary losses from getting demonetized–a real risk for the controversial personality and a sign of brand safety conversations to come.

  • A Smarter Alexa? 🤖- ProKNX launches the first ChatGPT-enabled smart speaker. But this goes deeper than AI conversations in your living room. Consuming AI-created content is only increasing from here.

Bianca Gorodinsky