Ashley Carman Joins the Media Roundtable

This week on the Media Roundtable: Industry Edition, the agents of influence are tackling how podcasts are responding to market pressures. Let’s dig in.

Leading the charge again is Oxford Road’s very own Jennifer Laine on the host microphone, along with fellow Oxford Road luminaries Dan Granger, Neal Lucey, and Bloomberg’s expert audio reporter Ashley Carman.

“If somebody has to start by following one journalist in this field (audio advertising), it is Ashley Carmen, period.” - Dan Granger

Join Dan, Ashley, Neal, and Jennifer as they deep dive into the world of Podcast advertising and share practical insights for marketers in the space. At the top of everyone’s mind:

  • The Great Podcasting Market Correction  📉 - Hiring freezes? Fewer blockbuster acquisitions? Ashley Carman walks us through her excellent reporting on where the podcast boom goes next.

  • “If It’s Not Bolted Down, Sell it.” 🤑 - From interactive events to guests paying their way. Welcome to non-traditional revenue sources for podcasting as a hedge against lower ad sales.

  • Is 2023 The Year for Brand Safety 🦺 - With brands focusing on their bottom lines, new brand safety tools will help lane lines. 

Short on time? A recap of each topic is shared below, but for industry insights, you won’t get anywhere else, hear the full episode by clicking the link below.

Bianca Gorodinsky