How a Pro-Democracy Focus Transformed The Meiselas Brothers' Lives To Gold

What can three brothers teach us about fighting fair and depolarizing the country? Find out in this week’s Media Roundtable: Special Edition featuring the Meiselas brothers of The MeidasTouch Network.

Jennifer Laine hosts Oxford Road CEO Dan Granger and brothers Ben, Brett, and Jordan Meiselas, Co-Founders and Co-Hosts of The MeidasTouch.

Like many of us, the Meiselas brothers started COVID quarantine–texting family and feeling anxious about the future. But they leveraged their unique skills (a legal degree, Emmy-winning editing talent, and professional marketing prowess) to form first a PAC, then a media network reaching millions that they’re hoping will shape America for the better.

How do you go from zero to millions of fans in under three years? The Meiselas brothers focus on a broad charter of pro-democracy. Though decidedly left-leaning (just a casual scroll through their website will confirm any suspicion), the gang eschews labels, welcoming in followers across the political spectrum who think democracy in America is worth protecting. And they’ve built an engaged community that values honesty and transparency.

You’ll see this trademark transparency on full display when the brothers highlighted times when their portrayal of conservatives worked against them or how, while in the passionate discussion, they’ve said something they’ve regretted.  This humility and ability to say, “I was wrong,” shouldn’t be surprising, but in today’s media landscape, it is. 

This level of openness runs through the entire MeidasTouch Network and is something we at Oxford Road love to see; and presents a major opportunity for brands looking to advertise to a highly engaged, massively responsive audience.

Check out the whole episode–and maybe even become a little hopeful–by clicking the link below.