Cracking the Attribution Code - Part 1: w/ Marketing Legend Allan Jones of Bambee and ZipRecruiter
You’re a young marketer who needs a win–how do you test audio, show it works, and not get fired?
On this Media Roundtable: Industry Edition, Bambee CEO Allan Jones tells us his marketing superhero origin story.
Our very own Oxford Road CEO Dan Granger welcomes Allan back to the podcast with Oxford Road experts Giles Martin and Kyle Jelinek. We’re talking attribution, that messy, just-out-of-reach challenge that has plagued marketers since the beginning of time. Attribution’s all about doling out credit as close to the truth as possible (because anyone who says they’ve solved attribution is a liar). If you can get even a little bit better than the next company, you’ve unlocked a massive scale.
As CMO of ZipRecruiter, Allan needed to drive growth for his new company. He saw the opportunity in podcasts and tackled it with an extremely data-based approach (Allan famously said, “I don’t wipe my ass unless the data tells me to”).
Linking up with Dan in the early days of Oxford Road, Allan was able to incrementally build enough trust in podcast acquisition attribution to spend millions efficiently. He changed the trajectory of ZipRecruiter from a pre-series A startup to a billion-dollar publicly-traded powerhouse.
Allan is an inspiration for many reasons. Instead of staying as a high-flying CMO, he started over with a new challenge, founding the successful HR-tech startup Bambee–who has the guts to do something like that? After his last podcast appearance in the wake of George Floyd (a must-listen), Allan fundamentally changed the way he leads, integrating his identity as a Black man into his leadership approach and leading with his whole self. And Allan is undeterred by even the most complex problem–chipping away at it with data, diligence, and building enough trust to move towards what matters.
Tune in for:
👂Hear me out: How Allan convinced Dan to be Bambee’s Interim CMO - and how, together, they were able to massively upgrade their attribution mode
🤔Goldilocks, SQL, and courage: The three things Allan recommends for marketers
🐎Low tech, high intellectual horsepower: Allan’s rule for any attribution system
This week’s episode is two-fold. By the end of this episode, we promise you’ll level up your attribution skills and become a big fan of Allan Jones. Check out the episode by clicking the link below (and use promo code INFLUENCER 😜).