Media Roundtable: Industry Edition - October 4th

Today’s your lucky day! We’re back with a double dose of audio insights! First, we’re rounding up the news you may have missed on an all new episode of Media Roundtable.

Taking the host microphone for a spin is MRT fan-favorite and Oxford Road Associate Media Director Kristen Duenas, along with fellow Oxford Roadies, Neal Lucey, Ricardo Martinez, and Spencer Semonson. We’re talking AI translation, some good news for radio, top Brit Pods, and the immense Hispanic podcast audience. Let’s dig in.
 

• Podcasts Speak Your Language 🌍: Spotify's AI Voice Translation means your favorite podcasts may soon talk to you in your mother tongue. (h/t Podnews) The feature doesn't merely translate; it keeps the essence of the podcaster’s voice intact. Pros: Using AI to bridge language gaps and make global podcasts more accessible. Cons: YMMV. On Armchair Expert, Dax’s accent was a lot better than Kristen’s.

• Radio Strikes Back 📻: TV's loss the audio world's gain? Production delays from the longstanding Writers/Actors Strike still have viewers turning down the TV volume, and amplifying audio from podcasts and radio. The content void in fall TV programming is a golden opportunity for podcasts. Marketers, this might be your cue to shift focus and test the waters, but it may be a case of leading the witness. 

• The Taylor Effect 💫: All Hail Queen T Swift? Travis Kelce's podcast (co-hosted with brother Jason) “New Heights” is reaching just that, thanks to an influx of Swifties. Advertisers always keep an ear to the ground– current events can trigger unexpected gains. In short, make sure you’re ready.

For full breakdowns of these stories and a whole lot more, tune into the full episode by clicking the link below.