Ad Infinitum Episode 4 "Demonstrated = Persuaded" with Special Guest Panel Focuses on Audiolytics™

Plus, for an embarrassment of riches, we present Ad Infinitum Episode 4 - “Demonstrated = Persuaded.” This is the only podcast all about how audio ads work, and it does not disappoint.

This week, host Stew Redwine (Oxford Road’s VP of Creative Services) welcomes a Powerhouse Panel from across the Podcast Polyverse – Amelia Coomber (Head of Marketing at PodScribe, Host of Make Better), Adam McNeil, (VP of Marketing at ADOPTER Media, Host of Make Better), Arielle Nissenblatt, (Head of Community and Content at Squadcast.fm) and Paul Riismandel (Chief Insights Officer, Partner at Signal Hill).

 “We are most persuaded when we consider a thing demonstrated.”

– Aristotle

Join Stew and crew as they break down top-spending creative from HelloFresh, BetterHelp, Angi, and Instacart. Did they demonstrate, and are we persuaded?
 

  • It Demonstrates Too Much, Methinks 🤨 – Which ad gets dinged for explaining too much about how things work, so you can’t retain a thing?

  • Curtain’s Up 🎭 – Which ad makes the most of theater of the mind, helping the listener truly imagine what it’s like to use their product?

  • Off-Target 🎯 – There’s no perfect ad, just a perfect ad for the audience. We get into the nitty gritty of why one ad might have been perfect for the 30-something crowd… but the podcast it was on has an audience about 10 years younger.


If you’ve never understood why some ads have moved you and others haven’t, you owe it to yourself to hear the experts grade these ads (and offer key fixes). Listen to the whole episode (and complete lesson #4 of your audio ad masterclass) by clicking below.

Bianca Gorodinsky