Joseph Jaffe Is Not Famous. But, He Is On Our Podcast.

This week on the Media Roundtable: Industry Edition, the agents of influence are tackling billion-dollar ideas, 13,000 true fans, and two-tiered surveys. Let’s dig in.

Leading the charge again is Oxford Road’s very own Jennifer Laine on the host microphone, along with fellow Oxford Road luminaries Dan Granger, and Steven Abraham. We also welcome a special guest, 5-time author, marketing thought leader, and host of the podcast Joseph Jaffe is Not Famous, the one and only Joseph Jaffe.

At the top of everyone’s mind:

  • HDYHAU FTW 🔥- The game-changing Oxford Road attribution white paper is out! We’re tossing vanity URLs into the bonfire and riding predictive text into the sunset. Download it for free now (and tell them the Influencer sent you 🙃).

  • The MVP YouTube Podcast 🥉- Can you say minimum viable product? Podcasts on YouTube can still work if they’re messy, imperfect, or barely video. We break down why Podcaster and advertisers shouldn’t wait for perfect to get on YouTube and jump in.

  • Welcome to the (3rd) Party🎉- Podscribe’s download counting method has just now been certified by the IAB, which means there’s finally an IAB-certified measurement provider that’s not selling media. It’s a big trust-building step for the industry.

Short on time? A recap of each topic is shared above, but for industry insights you won’t get anywhere else, hear the full episode by clicking the link below.

Bianca Gorodinsky