MRT Industry Edition Returns with First-Time Super-Host Kristen Duenas

This week, our podcast returns for its first true “roundtable format” in weeks, with longtime MRT contributor, and Oxford Road Associate Media Director,  Kristen Duenas leading as our host.  

Joining Kristen is Neal Lucey, our EVP of Strategy & Product, and Gary Brown, our Director of Growth, to dive into the most important topics facing marketers right now, including…

TikTok Shut Down? - 👁👄👁 -  Is Congress’ obsession with the Chinese social media company truly about data concerns, or is there more to it than that? The team dissects the underlying issues at play. 

Audio’s Forgotten Child - 📻 - P&G is diving into radio big-time with a 40% increase in spending YoY. Our team reveals the not-so-secret reasons why.

Edison Research’s Latest - 📻  📻 -  Is YouTube more popular than terrestrial radio? The latest release from Edison Research on audio listening habits may surprise you.

Follow The Money -🎵🎵🎵 - Do you think artists are getting a flat rate per download of their song babies? NPR’s Planet Money created a fake record label to determine exactly how artists get paid, and it’s not what you think. 

Take a Beat on AI? -  💻+🧠 - Are you ready to lay down to the AI overlords yet, or are you on the side of Elon Musk, who says we should all take a beat and think about it? Our team chats about the pros and cons of each. 

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