MRT Industry Edition Returns to Tackle May's Hottest Topics in Audio

“We’re driving, but we can only see through the rearview mirror.”

  • Dan Granger

This week on the Media Roundtable: Industry Edition, the agents of influence are tackling A.I. disruption, old guards learning new tricks, and the demos powering podcast advertising. Let’s dig in.

Hosting is Oxford Road’s CEO Dan Granger, along with fellow Oxford Road savants, Stew Redwine, Neal Lucey, and Spencer Semonson. 

At the top of everyone’s mind:

  • The Old Empire’s New Bet 💰- Hearst invests $2.25MM in Barometer to further Barometer’s AI-powered brand suitability platform. The established media giant has a vested interest in furthering trust for advertisers to flock to their subsidiaries, so this is one bet that could pay off.

  • Brand Safety GPT 🛟🤖- We’re big proponents of effective brand safety tools and were all ears when we heard about Podscribe’s AI approach to ensuring brand safety. They’ve mixed ChatGPT with the GARM framework we know and trust and could make brand safety a whole lot easier for brands and publishers. Interested? Join the waitlist.

  • Click “Heard About it on A Podcast”  🎧- 33% of all podcast listeners say they’ve actually bought something based on listening to a podcast. Worth calling out are millennials, Black and Hispanic listeners, and listeners making over $100k, all of whom are purchasing at even higher rates. The advertiser takeaway? If you’re trying to talk to these demos, you need to be where they’re listening. 

  • It’s Like a Japanese Podcast  🎤- Japan has traditionally been a source of innovation, but they’re slow to dive into podcasts with less market penetration than the US ten years ago. The team discusses why. 

Short on time? A recap of each topic is shared below, but for industry insights you won’t get anywhere else, hear the full episode by clicking the link below.



Bianca Gorodinsky