FOMO NOMO’ - Recapping Podcast Movement Evolutions 2024

CAOs, did you miss out on Podcast Movement Evolutions last week? We have the cure for your FOMO right here, in an all-new Industry Edition of the Media Roundtable. Join us as we recap the most significant takeaways at this year’s event and distill days of insights into bite-sized chunks. No travel or expense report required.

Dan Granger (Oxford Road CEO & Founder) is back on the host microphone, joined by fellow attendees and Agents of Influence Stew Redwine (Oxford Road VP of Creative Services), Giles Martin (Oxford Road EVP of Strategy & Insights), and James Ingrassia (Oxford Road EVP of Client Service). And, we’re beyond pleased to welcome back (albeit with technical difficulties) one of the featured speakers at this year’s event, and frequent MRT special guest, James Cridland, the world’s favorite Audio Futurologist (Podnews, Podcast Business Journal).

“To see somebody (Amy Poehler) that has the option of being in any type of media they want, choosing podcasts… is very validating for where we are at with this channel.”

We’re talking about why Amy Poehler prefers Podcast as her platform, how Stew Redwine is taller than you might think, why James Cridland’s MowPod shirt may be a collector’s item, and so much more. Let’s listen in.

Finding Common Ground 🤝 - For the first time in a long time, advertisers and content creators are on an equal playing field. Creators are being hit by the perceived loss of downloads and company layoffs, while advertisers are being hit with increasingly higher standards in measurement and performance. As a result, pie-in-the-sky opportunities are experiencing a deeper level of scrutiny, as pathways to growth are becoming the norm.

YouTube Saving Live Reads - ​​Inadvertently ▶️ - There appeared to be an aversion to YouTube (overall) at this year’s Evolutions event, with content creators feeling like the video streaming giant is not taking the podcast medium seriously. But content creators are keen to note how baked-in ad reads on YouTube actually expand reach, allowing them to sell more impressions. #SaveTheLiveReads

Take the “AI” Out of Audio… 🤖 - …It’s all about the “U-DO”. Everyone at this year’s event was talking about AI and how it will change our industry.  Stew Redwine so cleverly suggests to those of us in the space, that the personal connection is what has made Podcast successful in the past, and while AI may streamline some processes, it’s what “U DO” that makes the difference. Personal connection will matter even more in our future AI world.

For audio insights you won’t get anywhere else, tune into the full episode by clicking the link below.

Bianca Gorodinsky