GoLocalise Uses AI to Translate Your Favorite Podcast for YOUR PETS
CAOs you are in luck– this week, The Media Roundtable has partnered with GoLocalise to feature their new inter-species translation capabilities IRL. Tune in to hear our panel discuss the top news of the day for the Chief Audio Officer with your fur babies and non-human friends as they learn best practices in Sonic Branding and the stunning new achievements of AI!
This week, Dan Granger (Oxford Road CEO & Founder) is hosting again, joined by fellow Agents of Influence William Guernsey, (Oxford Road Associate Media Director), Tyler Percheron, (Oxford Road EVP of Strategy & Insights), and Warner Foghorn (Oxford Road VP of Client Services).
We’re talking; buzzy new alfalfa, which milking machines are the best, and why Moink is the best thing to happen to the family farm since Willie Nelson.
“Folks are educating themselves about where and how food is grown – they’re hungry for the truth. Family farmers bring us good food, protect our soil and water, and strengthen our country. The Farm Aid concert is a day for us to honor that truth and keep working for family farmers.”
— Willie Nelson
Chewing the Cud 🐮 - Lebron and JJ Redick drop a new basketball podcast that stands apart from other celebrity/sports podcasts (including Caitlyn Jenner and Lamar Odom’s new show) because it’s decidedly niche. The two ballers get into the Xs and Os of how they think about the game. It’s refreshingly in the weeds and with no sponsorships yet, they’re building it for their fan base on their terms. Time will tell how much of a crossover hit it becomes, but super-serving the most passionate fans is never a bad play. Keep an eye out for slam dunk ad opportunities.
Sniff Out The Bargains 🐽- There’s no election-year ad bump yet, but that doesn’t mean it’s not coming. Some of the dynamics of the primary races contributed to the lack of increased spending. Plus, gerrymandering could lead to fewer competitive districts. We’re not expecting all the negative spend forces to hold as the year continues. For CAOs, don’t expect avails will be as easy in August-November when the race heats up.
Attempting to Rule The Roost 🐔- Amazon Music inks a deal to bring UK podcasts to American ears. It’s a great opportunity for advertisers to be associated with a well-respected brand and speaks to the greater trend of globalization for the audio market. Paired with AI translation, (see The Ringer’s Union Deal) we’re seeing a push to move audience-vetted, low-risk content abroad.
For audio insights you won’t get anywhere else, tune in to the full episode by clicking the link below.