The Age of Efficiency and What’s Next with Jason Calacanis

This week on the Media Roundtable, we’re bringing you a warm and welcoming fireside chat direct from our recent Chief Audio Officer event in SF.

Oxford Road Founder and CEO Dan Granger chats with the one and only Jason Calacanis at our CAO Measurement Forum. Jason’s been shaping the internet for decades as an entrepreneur, angel investor, author, and podcaster, hosting multiple shows, including This Week in Startups and the world-famous All-In Podcast. Together they talk about the age of efficiency, why Brand wins, getting the absolute most from your ads through big swings, and a whole lot more. Let’s dig in.

“It's really about consistently showing people you care and just relentlessly reinforcing that the product or service you provide is getting better too.”

A.D.D.ing Efficiency 📈 - It’s the age of efficiency (for at least a little longer). Jason’s framework? See what you can automate, deprecate, or delegate. The things remaining have earned your time and extra effort, especially…

Big Swings 💫 - For podcasts, if you’ve built a good relationship with hosts, it’s time to ask the question: what big swings can we take? Are there deeper integrations, and weird promotions worth trying – the honest to goodness creative opportunities that come to mind when you ask; “What else should we do?” Jason’s approach: “If you're going to do 50 ads or 25 ads with a partner podcast, I would ask them; Got any pot sweeteners for us?”

Brand Wins 🎉 - Turns out the secret to building a brand is like building a blog. Jason invokes the advice of Peter Rojas: “Show up every day and don’t quit.” As this age of efficiency transitions into the next era, brands will matter even more. Consumers will remember how your brand has (or hasn’t) been showing up for them, day after day.

Pull up a chair at this fireside chat by clicking the hot link below. Want to make sure to attend our next CAO event in person? That’s easy! Just apply here to join our CAO Club!

Bianca Gorodinsky