MRT Industry Edition: "Audio, who knew?"

This week on the Media Roundtable: Industry Edition, the agents of influence are teaming up with the Podcast Business Journal to tackle exclusivity, availability, a hybrid audio marketplace, and more. Let’s jump in.

Leading the charge again is Oxford Road’s very own Dan Granger on the host microphone, with fellow Oxford Road experts Stew Redwine, Miranda Romano, and James Ingrassia. And we’re welcoming back fan favorite James Cridland (editor of the Podcast Business Journal and Podnews). 

On everyone’s mind:

  • Top Heavy, Long Tail 🏋️ - The top 10 shows reach 35% of all podcast listeners, according to Edison Research. That goes to 60% with the top 100 shows.  As an advertiser, when do you focus on the big buy, and when do you look to the long tail? We’re talking niches, tests, and moats.

  • Gov’t Saved the Radio Star? 🧑‍🎤 - On the heels of EV makers saying new cars won’t have AM radio, broadcasters want the government to pump the brakes, citing emergency broadcast needs. The bigger issue: outside of emergency broadcasts, there’s not a lot most listeners find compelling on AM radio.

  • If You Liked That, Try This 👉 - Podchaser launches Collections+, an AI-powered lookalike finder for podcasts. Pros: Goes deeper than descriptions to understand connections on a content level. Cons: Just because they sound alike doesn’t mean they perform alike.

  • We’re No Longer Exclusive 🔓 - Spotify reverses course on exclusivity for Dax Shepard’s Armchair Expert. It makes sense–tough to grow reach and ad revenue from behind a gate. Who wins in the tug-of-war between advertisers, fans, creators, and publishers?

Short on time? A recap of each topic is shared below, but for industry insights, you won’t get anywhere else, hear the full episode by clicking the link below.

Bianca Gorodinsky