Battle of the KPIs: ROAS vs. CPA

This week on the Media Roundtable: Special Edition, the agents of influence are sifting through Spotify news, next-level AI ads, the demise of exclusivity, and the main event: the battle of the KPIs: ROAS vs. CPA. Grab your popcorn–let’s dive in.

The new show format continues this week with Oxford Road’s Dan Granger and James Cridland (Podnews, Podcast Business Journal) breaking down the biggest news in the media world alongside Ricardo Martinez and Charise Miller. 

For the second half of the episode, we transition to Jennifer Laine, who attempts to wrangle a panel of Oxford “Roadies,” including Dan Granger, Kyle Jelinek, Giles Martin, Ricardo Martinez, and Charise Miller, to answer the age-old question; “how do we track success?”

On everyone’s mind:

  • Megan’s Out, Trevor’s In 👋 - After 12 episodes and a $20M upfront payment, Megan Markle’s exclusive show is ending on Spotify. Up next, a Trevor Noah podcast (with no exclusivity or upfront payment). Does this signal a sea change for the industry? If so, it could help lower advertiser CPMs.

  • “Nice Blue Shirt” -Joe Rogan 👕 - Adtech company A Million Ads announces an AI-powered ad product with the power to change fundamental parts of ads based on data triggers–like a synth host voice commenting on our clothing from our purchase history. Creepy, cool, or just the next mail merge? All of the above.

  • There’s Probably A Patreon 🤑 - From Pew Research: Almost a third of top-ranked podcasts have a paid subscription option, and around the same amount sell merch. How does a diversified revenue approach affect the host-advertiser relationship?

  • ROAS vs. CPA 🥊 - Which should guide your dollars? Return on Ad Spend or Cost Per Acquisition? The wrong KPI means leaving money on the table or lighting it on fire. Enter the cage match for the most exciting KPI fight ever recorded on audio. Learn the hidden pitfalls and strengths of ROAS and CPA so you can make better choices.

Short on time? A recap of each topic is shared below, but for industry insights, you won’t get anywhere else (and to develop your own spicy take on the ROAS vs. CPA), listen to the full episode by clicking the link below.

Bianca Gorodinsky