Dust Off The Crystal Ball to Look Into 2023

This week on the Media Roundtable, we complete our special two-parter with a look ahead at the podcast trends shaping your 2023.

Leading the charge again is Oxford Road’s very own Jennifer Laine on the host microphone, along with Oxford Road CEO and founder Dan Granger, Alyssa Meyers (reporter at Marketing Brew), Bryan Barletta (founder of Sounds Profitable), and James Cridland (editor of Podnews and radio futurologist).

The panel puts their collective heads together to prognosticate what will transpire in what already promises to be a dynamic year for marketers and the world. Click the link below to hear their take on…

• Verification, All I Ever Wanted 🤓- When you buy a mid-roll, what are you getting? Across publishers, impressions, downloads, and the number of ads in a break vary greatly. The panel expects verification and standards to reach a critical point in 2023. Did someone say a savvy buyer manifesto?

• The Rise of Remnant 🤑- Signs point to remnant ad buys playing a big role in 2023 media mix. The panel takes lessons from radio and hopes spot values won’t tank as a result.

• DTC BRB? 👋- When DTCs advertise in difficult climates (*cough* recession *cough*), they’re looking for what they know will work. Will that be podcast, or will they let the brand advertisers swoop in?

• The Value of Values 🤝- There are no atheists in foxholes, but are there still values-driven companies in recessions? The panel is split on whether or not purpose can compete with profit in this financial climate.

For industry insights you won’t get anywhere else, listen to the full episode by clicking the link below.