Ad Infinitum: Episode 3 - "Sirius Listening"

This week, on The Influencer, we’re showcasing the latest episode of Ad Infinitum. This week our host, Oxford Road’s Stew Redwine (Oxford Road’s VP of Creative Services), welcomes unstoppable wordsmith Lucinda (co-founder and Head Hen of Moink), who is a positioning genius, Shark Tank veteran, and on a mission to save the family farm, one box of ethically grown, pasture-raised box at a time…

“I know my WHY. I've been knowing it my whole life.”

  • Lucinda Cramsey, co-founder of Moink

Ad Infinitum’s 3rd episode, Serious Positioning, isn’t like the preceding editions. We’re unpacking what makes a brand stand out from competitors and breaking down top-spending audio ads from Sofi, Ethos, Upside, and Progressive. Who’s in pole position, and who’s trailing the pack? And, of course, we’re adding more power tools to our Chief Audio Officer’s toolbelt. Tune in to hear:

  • Lions, Zebras, Elephants 🦓 – A first-hand report from the Chief Audio Officer summit and why it’s so important for brands to take a pause in a reactive environment.

  • Mildly Annoying isn’t Enough 🐝 – If an ad can’t delight and is skewing obnoxious, is there a benefit to going full-on rage-remembering?

  • Ride the Why 🐎 – For companies that have a strong reason to exist; you’re underselling yourself if you don’t make it front and center as a fight against the status quo. Lucinda shows you how it’s done.

  • Free Smells, Live Steam 💨 – From Jimmy John’s to Mad Men to Schlitz, how do you position a brand that doesn’t have a key differentiator?

Whether you’re buying, creating, or hearing ads, when you understand positioning, you unlock the hidden hierarchy of the world. Click below to listen to the whole episode (and complete lesson #3 of your audio ad masterclass).

Bianca Gorodinsky