Engaged, not Enraged - Kellyanne Conway and David Plouffe on Podcasting Across the Aisle

The Media Roundtable is back! This week we’re going back to our roots and one of our passions: Civil Discourse in Audio.

Dan Granger, (CEO & Founder at Oxford Road) welcomes bi-partisan hosts of the new podcast; The Campaign Managers with Kellyanne Conway (former Campaign Manager and Senior Counselor to former President Trump) and David Plouffe (former Campaign Manager and Senior Advisor to former President Obama).

They’re talking: The Power of Listening to Other Opinions, The Divided and the Deciders, Civility, and more. Let’s dive in.

“It's easy to be enraged. It's essential to be engaged.”

- Kellyanne Conway (former Campaign Manager and Senior Counselor to former President Trump)

  • Big Divide, Few Deciders 🔎 - In elections, there are very few votes actually up for grabs. The lesson for CAOs? Know who you should talk to. When running your campaigns, think about the people who are hearing your message, who would truly make a difference. Focusing on anyone else won’t deliver the same incremental impact.

  • Staying Civil  ⚖️ - For a long time we’ve said for brand safety and suitability that following the GARM framework isn’t enough. That’s why we’re big proponents (and investors) for Seekr’s Civility score. The Campaign Managers scores a 93, supporting the idea that you can discuss hard topics–without agreeing–in a productive, civil conversation.

  • Engaged, not Enraged 🤝 - We’ve spilled tons of digital ink on the Outrage Industrial Complex. Anger = listeners and ad dollars, but Kellyanne and David are hoping for something more… motivation for listeners to engage with civility and affect positive change. It’s okay to hear an opinion you don’t like (and according to former President Obama, definitely a good thing). However, what we do next, is up to us.

For unparalleled insight into our current political situation and (maybe) a little hope, check out the full episode in the links below.

Bianca Gorodinsky