Camp CAO - Chief Audio Officer Summit ‘24 Highlights
The Media Roundtable is back! This week we recap the epic whirlwind of our 2nd Annual Oxford Road CAO Summit in Hollywood last week.
Dan Granger, (CEO & Founder, Oxford Road) breaks down the highlights with brilliant CAOs/attendees:
🤩 Mae Haynes, (Brand Media Manager, The Home Depot/GCC/Blinds.com) 🤩 Brynn Greenelsh (Marketing Manager, Auctane–Stamps.com & ShipStation)
🤩 Dominic Palombo, (Senior Partnerships Manager, Caldera + Lab)
🤩 James Ingrassia, (EVP of Client Services, Oxford Road)
The team’s talking: summer camp vibes, creative testing, the maturing audio industry, ideal ad load, and more. Let’s dig in.
“It was just great to see that [CAO] community taking place right in front of our eyes.”
- James Ingrassia, (EVP of Client Services, Oxford Road)
Don’t Bunt ⚾ - The creative panel was a highlight for many of our CAOs. Takeaways for creative testing? Make sure you’re testing the right things in the right ways. Changing just 3 words out of 180 will give you dreaded inconclusive results. You want big swings. A massive strikeout is better than a bunt.
Older and Wiser 🦉 - Podcasting isn’t the Wild West anymore. Nowadays there are effective tools (plug: like Seekr & Podscribe) to dial in your campaign with intention. Which leads us to the next breakthrough…
The Oxford Clock ⏱️ - Another highlight for our CAOs… The Oxford Clock. We previewed a case study we’ve been working on with Podscribe that lays out the ideal podcast hour with ad breaks. More to come, but performance starts to drop when 6% of the show is ads—there’s another cliff at 10%. For CAOs, looking at the percentage of ad load on shows you're sponsoring may be the biggest lever you’re not pulling.
If all of the above is giving you FOMO from not attending this year’s event, apply to join the CAO Club now so you can be at the next one. Click here for more information and to sign up.
And for this year’s CAO Summit highlights and so much more, check out the full episode by attending to the links below.