A Call to Action For All Parties
Brands & Marketers
What you choose to sponsor has serious and long-lasting implications that expand far beyond your brand goals. You have the power to shape the media landscape in a way that edifies our country, instead of tearing it down.Sign our pledge and learn more today.
Content Creators
You have the power to unite your audiences around shared purposes and values. Raising ratings through statements that provoke and cause division is a race to the bottom. Set the example. Sign the pledge and join our cause.
Media Outlets
Reward content which brings together diverse audiences for collaboration and progress, while maintaining the bottom line. Learn more about how you can team up with agencies and advertisers to stop the cycle, and change modern media as we know it.
Along with USA Today, Listen First and America Talks, The Media Roundtable is very excited to be a Media Partner in support of National Week of Conversation.
For more details click here.
"I think there are people that recognize there's kind of a problem with the media. They may disagree with me on the solutions but there is a problem in our media structure right now and there's an interest in trying to find ways of making it better."
-Steve Krakauer, Editor/Host, FourthWatch newsletter and podcast
The Media Roundtable is proud to partner with Protect our Press, an initiative founded by Allen & Gerritsen, a fiercely independent creative, technology and media agency, founded in Boston and Philadelphia. The goal of the initiative is simple: to preserve local, professional journalism in communities across America, by asking the marketing industry to make a pledge to reverse the cataclysmic decline in paid media investments. These actions range from honest discussion with brands about news adjacency all the way to individuals taking action by committing to a paid subscription to their local print publisher.
Recommended For all
Engaging Differences - Key Principles and Best Practices
Our guide conveys several key principles and best practices that are critical to connecting across divides, including: Empathy instead of vitriol; Listening for Understanding instead of hearing to overpower; and Humility instead of all-knowing. Reflect on those that speak to you, or recall a compelling personal experience.
Link to Download
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How to Tell What’s True in the News
The line between journalism and opinion has become so gray, in this article Vanessa Otero provides a framework for evaluating news organizations and publications for bias and reliabilty.
Link to Full Guide
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Understanding and Organizing for Conflict Readiness and Resilience
If you are committed to a better way of dealing with hard conversations, going forward, there are a couple of key concepts to consider when addressing conflict: the idea of being conflict ready and the idea of conflict resilience.
Link to full guide
“The founding principle of free markets is enlightened self-interest. I use the term 'enlightened self-interest.' 'Enlightened' suggests over the longer haul. But basically, what motivates an economy is self-interest. When times are good and everything's growing, okay, maybe you don't have to think about this, but all of my business experience ... which is substantial ... demonstrates to me over and over and over again that a company's brand is strengthened when customers and employees believe that they are a good actor.
A company's competitiveness is strengthened. Their market share grows when customers and employees believe that they are doing business with a company that is principled.”
-Carly Fiorina, former Hewlett-Packard CEO and former 2016 Republican presidential candidate
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The Flip Side Newsletter
See both sides of important issues— in 5 minutes a day.
Subscribe to The Flip Side Newsletter
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Why We’re Polarized, by Ezra Klein
This NYT and WSJ bestseller shows us that America’s political system isn’t broken. The truth is scarier: it’s working exactly as designed. In this “superbly researched” (The Washington Post) and timely book, journalist Ezra Klein reveals how that system is polarizing us—and how we are polarizing it—with disastrous results.
Link to Buy
Additional Resources
For Media
GARM brings together advertisers, agencies, media, companies, platforms, and industry organizations to improve digital safety.
Members of the GARM recognize the role that advertisers can play in collectively pushing to improve the safety of the online environments. Together, they are collaborating with publishers and platforms to do more to address harmful and misleading media environments; and to develop and deliver against a concrete set of actions, processes and protocols for protecting brands.
For Brands
CNI is dedicated to promoting a broader shift in the way we engage with and resolve conflict. Their mission is to foster a culture of conflict resilience - one comprised of individuals and leaders who listen deeply, assert authentically, and see conflict well-managed as a way to engender creativity, inclusion, and dynamism.
CNI’s workshops, individual & small group coaching, and organizational consulting services provide clients with the tools to negotiate optimal outcomes and engage productively with conflict. They mediate disputes and facilitate complex negotiations to help parties resolve conflict or reach agreement.
For Marketers
The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. Its membership comprises more than 650 leading media companies, brands, and the technology firms responsible for selling, delivering, and optimizing digital ad marketing campaigns. The trade group fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing.
The IAB Global Network brings together 45 national IABs and three regional IABs to share challenges, develop global solutions and advance the digital advertising industry worldwide.