Using Audio for Good with Ashley Flowers and Brittany Clevenger

This episode of the Media Roundtable is a guaranteed jolt of energy showcasing the positive power of audio! This week, we feature the kickoff event from our 2nd Annual CAO Summit. The conversation focuses on what makes our work matter: Purpose.

Dan Granger (CEO & Founder, Oxford Road) takes the stage with two audio titans; Ashley Flowers, (Founder & CEO, audiochuck, Creator/Host of Crime Junkie) and Brittany Clevenger (Senior Director of Growth Marketing, BetterHelp) to discuss harnessing the power of audio for ‘good.’

Together they cover: thoughtful ad breaks, long-lasting partnerships, celebrating wins, and getting started the right way. Let’s dig in.

“The right stories, the right way, for the right reasons.”

Celebrate Your Wins 🎉 – One benefit of knowing your bigger purpose? The wins become a lot clearer and they energize you along the way. Ashley and Brittany both share story after story of lives they’ve touched. The takeaway for CAOs? Define your big, purposeful goal early and be on the lookout for wins to sustain your mission.

Be Thoughtful 🤔 – The fireside chat’s just a MasterClass in GOAT-iness. Ashley (2.5B downloads) and Brittany (top podcast spender) are both at the top of their game. One thing that separates them? It’s not just doing the big things right. When you know your work matters, you take care of the smaller details too. Like consciously building ad breaks into your content in places where the ads will shine. 

Getting Started 🌱 – Brittany helped scale BetterHelp into a podcast juggernaut. Her one bit of advice for getting started? Don’t do it on your own. Whether you’re tapping a consultant, a colleague who knows the space, or a top audio agency (👋), leveraging existing expertise gives you a head start and makes the journey so much easier.

Let these experts inspire you. Tune into the full episode with the link below.

Bianca Gorodinsky