The International Podcast Show Recap - Lessons from London with James Cridland and Amelia Coomber

The Media Roundtable is back! This week we’re recapping our whirlwind adventures at the 3rd International Podcast Show in London. If you missed out, we’re here to ease your FOMO (and hopefully inspire you to make the trip across the pond next year).

Steven Abraham (President, Oxford Road) hosts fellow Oxford Road jet-setting leaders Miranda Romano, (SVP of Media, Oxford Road) and Giles Martin (EVP of Strategy and Measurement, Oxford Road). Plus our old friends Amelia Coomber (Head of Marketing and Growth, Podscribe) and keynote speaker James Cridland (Editor of Podnews and Podcast Business Journal) share their added highlights.

The team is talking: US & International markets, the future of international audio, lessons for stateside events, navigating nuances, and more. Let’s jump in.

“It just takes a little bit of bravery, but also just understanding the nature of the medium, and how powerful it can be.”

Different Markets? Marked Differences 😯 - True: Podcasts are truly international, with the opportunity to reach +500M worldwide (and growing). Also True: buying in different countries comes with unique nuances, challenges, and opportunities. Case in point, non-English speaking countries (i.e. Germany & France) can have max ad loads of 3 spots per episode total, earning their higher CPMs. TL;DR, for international-curious CAOs, it helps to have experienced guides. (Email us 😉)

The Next 18 Months 📆 - It took the US more than a decade to develop a mature podcast market. The European industry is a bit behind, but catching up very quickly, incorporating a lot of hard-won learnings from the US. The next 18 months will be exciting and critical. In Miranda’s words: “These markets are still sort of building the groundwork, and I think there's a real opportunity to be a part of shaping the future.” 

Compact & Connected 🤝 - Podcast is a niche. International podcast is a niche. By keeping the venue compact (and in the same place as years past) the International Podcast Show fosters a close-knit environment where cross-collaboration between all industry enthusiasts can easily take place. Different cultures and miles (and kilometers) diversify attendees, but this event also unifies them, with our shared love of audio. Music to our ears (chuffed to bits). CAOs, for future stateside events, we recommend prioritizing ones that are just the right size for your needs.

For the next best thing to being in London, tune into the full episode of the MRT by engaging the link below. If this episode is giving you MMF (Major Marketing FOMO), The Podcast Show is offering a recap of the week’s events on their site (at a discount). But, if you’re craving more of an in-person audio magic experience, we suggest the 2nd Annual Chief Audio Officer Summit, coming to L.A. SOON, July 17-18.

Bianca Gorodinsky