Influence Responsibly - Introducing Seekr's Civility Score
This week on the Media Roundtable: Special Edition, we’re spending the entire episode discussing our new partnership with Seekr to launch the first-ever Civility Score for podcasts. How does it work, who’s behind it, and why will it change how you advertise on podcasts forever? Stay tuned 👀
Hosting once again is Oxford Road’s own Jennifer Laine, who’s joined by fellow civility advocates Dan Granger (Founder & CEO of Oxford Road) and special guest, Pat Condo (Founder & CEO of Seekr).
Pat has built a career out of search and navigation. From working on launching the Space Shuttle program to building secret government-backed search engines for the deep and dark web, Pat has always been at the forefront of leveraging technology for the greater good. With Seekr, Pat has teamed up with Oxford Road to create the first-ever “Civility Score” to help advertisers grow their audio footprint while minimizing safety concerns.
Lowering the Temperature 🌡- The Civility Score uses AI to quantify personal attacks in podcasts so advertisers can direct ad dollars toward podcasts that encourage civil discourse instead of polarization.
Getting In Front Of Brand Safety 🔎 - Having a long-time host go off the rails can be a challenge for a brand. Seekr allows advertisers to get ahead of brand safety so they have a more clear and objective picture of what kind of content they’re sponsoring.
Always Current ✨- Life comes at you pretty fast. Seekr’s Civility Score shows risk trends–so if a show shifts focus from civil discourse to more polarizing content with personal attacks, you’ll see the trend and be able to take action if needed.
Seriously, if you’re in the podcast advertising space, you won’t want to miss this groundbreaking chat. Click below to hear it all.
To learn more about Seekr’s Civility Score or participate in the beta program, go to Seekr.com/audio-score.