This week, on the Media Roundtable: Industry Edition, the agents of influence are tackling key metrics: what’s a sham and what’s worth shelling out for. Listen up to avoid pulling a Wanamaker.
Leading the charge is Oxford Road’s VP of Creative Services, Stew Redwine, along with fellow Oxford Road experts Kristen Duenas, Neal Lucey, and James Ingrassia.
Also bringing deep insider knowledge is special guest Alyssa Meyers, a reporter at Morning Brew’s always insightful Marketing Brew Newsletter. (A great subscribe–it will easily be your second favorite marketing newsletter).
At the top of everyone’s mind:
Gaming the System - Mobile game ads = junk podcast downloads?
“You had my curiosity, but now…” - What kind of attention is worth paying extra for?
Sorry, Dan Carlin - How long is the perfect podcast?
The Most Interesting Fake Man in the World? Fictional characters are shilling for real products.
Short on time? A recap of each topic is shared below, but for industry insights you won’t get anywhere else, hear the full episode by clicking the link below.