Marketing with Manners: Nick Leighton and Leah Bonnema from Were You Raised by Wolves Join The Media Roundtable
What can manners teach you about marketing? Based on this week’s episode, quite a lot. Emmy Award-winning journalist Nick Leighton and stand-up comic Leah Bonnema are the creators of the hit podcast Were You Raised By Wolves? a show about etiquette and manners in everyday life, and they join The Media Roundtable to connect what mamma taught you to a sound business strategy.
The Media Roundtable exists to encourage civility in our national discourse–Leah and Nick have found a way to further that same mission in personal interactions through honesty and setting polite, yet firm boundaries. Coincidentally, their ability to set those same boundaries as a brand is what makes them so valuable to advertisers. For one, they only partner with companies they believe are a fantastic fit for their audience, and (even more important) they actually believe in.
As a result, Leah and Nick have tapped into hidden universal experiences to create a truly sticky podcast with a deeply engaged fanbase.
Click below to hear the full chat with Leah and Nick, and we guarantee you’ll not only be queueing up the latest episode of Were You Raised By Wolves?, but you’ll likely start thinking about the boundaries you want to set for your brand that will make you more trustworthy and deepen your connection to your customers.