FOMO Responsibly: Podcaster and Creator of the Term “FOMO,” Patrick McGinnis Joins The Media Roundtable
Success has many fathers, but FOMO only has one. His name is Patrick McGinnis. Yes, he’s a venture capitalist, writer, speaker, and creator/host of the hit podcast FOMO Sapiens, boasting over 2 million downloads, but his true place in history has been secured as the literal inventor of the Oxford Dictionary-recognized word “FOMO” (Fear of Missing Out), naming the psychological force that has shaped our feelings (and marketing strategies) for years whether we knew what to call it or not.
Join us as we dive deep into the origins of FOMO, as well as how a small group of well-placed, credible users of the phrase allowed it to spread (which sounds like a case study for a successful influencer campaign). We also get into the responsible marketing use of FOMO (and the unethical kind) and McGinnis’s rule of thumb for how to avoid the FOMO trap and make decisions faster (at least when it comes to the infinite media options at your fingertips).
Oxford Road’s own EVP of Strategy & Insights Giles Martin also stops in as we explore what kind of demographic info for podcast audiences is the most helpful and what kind of rich audience insight advertisers should be looking for from their podcast hosts. McGinnis also outlines the “valuable gift” approach he uses to figure out what advertisers he’s most excited to work with.
Click here to listen to the full episode. We truly mean it when we say, you don’t want to miss out on this one.