Building A Community From Scratch: Hip-Hop Revolutionary Dave Mays Joins The Media Roundtable to Announce Launch of Breakbeat Media Podcast Network
A marketers’ job is to build communities around a love for their product or service. One of the fastest ways to accomplish this goal is to seek out those who devote their lives to serving communities that align with your brand, and locking arms with them.
This is where this week’s guest Dave Mays’ story starts. When he was a sophomore at Harvard, Mays started a single-page newsletter to serve the hip-hop community he loved with a pipe dream of becoming hip-hop’s answer to Rolling Stone.
With millions of readers, a notorious annual awards ceremony, a nationally syndicated radio show, a clothing line, as well as being the first entrepreneur to introduce hip-hop to Madison Avenue, Mays’ fanzine The Source became an institution. Now, Mays turns his gaze to the world of Podcast with the new multi-media network, Breakbeat Media, built to serve and engage with the interests and perspectives of the hip-hop audience.
Whether it was The Source’s unsigned talent column that led to discovering cultural icons like Biggie, DMX, Eminem, Common, and countless others, consciously working to deescalate the East Coast-West Coast rivalry in the ‘90s, or his new podcast network, serving the community he loves has guided Mays’ decision-making from day one.
For anyone who’s interested in authentically marketing in a way that will be embraced by a community, Breakbeat Media offers a point of entry to reach the hip-hop community, and this episode is a great first step to find your way in.