AI in Audio – Stretching What’s Possible
Chief Audio Officers, welcome back to another raucous episode of the Media Roundtable!
Dan Granger (Oxford Road Founder & CEO) is back to host, joined by fellow Agents of Influence Kristen Duenas (Associate Media Director, Oxford Road), Stew Redwine (VP of Creative Services, Oxford Road), and everyone’s favorite Audio Futurologist, James Cridland (Podnews, Podcast Business Journal).
We’re talking virtual products, the podcast to TV pipeline, Seekr’s new brand safety bet, the next “cool” era of podcasts, and more. Let’s dig in.
Hey Brand Spender 💸 - Podcast brand spend continues to shift the advertiser landscape. In December 2023 Amazon overtook longtime top advertiser BetterHelp by out-spending everyone. Amazon, the up-and-coming online bookstore, pushed many messages to support their array of sub-brands, but what put them over the edge? Prime Video, particularly to promote their newish addition of Thursday Night Football. If only there was a link between Podcast listening and TV viewing.
Hearing is Seeing? 📺 - Right on cue, a new survey by Hub Entertainment Research shows how podcasts can help shape TV two major ways. 50% of podcast listeners are more likely to watch a TV show based on their favorite podcast, and 47% have discovered TV shows via podcasts. Will podcasts be the new tested-IP goldmine like comic books were in years past, or are they a marketing vehicle? Tune in to hear our take.
No Product, No Problem 🛍️ - Backed by UTA and L’Oreal, AI technology startup, Rembrand is showing off their virtual products for simulcasts. Is there any harm with an AI-generated poster on the wall that isn’t actually there? TBD, but as the technology improves the line separating real or not continues to blur. A challenge in an industry based on authenticity and trust.
…And that’s just scratching the surface of what the team covers in this episode. For audio insights you won’t get anywhere else, tune into the full episode by clicking the link below.
But before you jump in, we’d like to officially announce the hiring of Nathan Aminian, EVP of Operations here at Oxford Road. Nathan’s leadership and technical prowess will undoubtedly strengthen our competitive advantage in data analysis, measurement, and attribution strategy. We couldn’t be happier to have him join our team. Read more about Nathan and his plans to take Oxford Road to the next level HERE.