Ad Infinitum: S2E5 - Sound Business is Sound Business with Hala Taha
We have a true Ad Infinitum gem! 💎 Show Host Stew Redwine (VP of Creative Services, Oxford Road) covers all things B2B podcast ads with Hala Taha (CEO & Founder, YAP Media & host of Young and Profiting) AKA the Princess of Podcasts herself!
“[With a show like YAP] a podcaster is talking to your exact target audience.”
Hala Taha (CEO & Founder, YAP Media)
These two Advertising Pros reveal their deepest secrets to making B2B podcasts more effective by resonating with show content. Hala’s insider tips?
Know and use the product 🧠: Hala invests in the brands that invest in her. For example, Shopify is one of the sponsors of her show, so of course she uses Shopify for her business. As a result, Hala speaks with utmost authority about everything from Shopify’s offerings, to their price points and workflow. Beyond that, she knows how to talk about the product in a way that turns her listeners—usually other entrepreneurs—into customers.
Be a storyteller 😂: Hala’s ads always tell a story. She wants them to be entertaining and funny—yes, funny! She isn’t afraid to bring in her own personal life tales to enliven the ad read and dissuade listeners from hitting that skip button.
Be a broken record 🔄: Often, host-read ads don’t mention the brand they’re advertising for until the very end of the ad. Don’t be that host. Figure out a way to mention the brand early and often, no matter how short the ad is.
Listen to the full episode to hear Stew and Hala get into the gritty of making great B2B ads and hear their live ratings of real-world podcast ads!