Ad Infinitum S2:E2 - "Hosts Are People Too" featuring Jordy Meiselas of MeidasTouch

The world’s only podcast solely dedicated to audio ads is back with a new episode! Presenting Ad Infinitum Season 2, Episode 2 - "Hosts are People Too."

Host Stew Redwine (Oxford Road VP of Creative Services) discusses the importance of advertisers remembering that hosts on the other end of those talking points they’re sending over are human too. He welcomes real host/human Jordy Meiselas, at the top of his game, but always looking to be even better. Jordy’s one of the three Founders of the wildly popular MeidasTouch Network and co-host of The MeidasTouch Podcast.

Join them as they break down four ads from BetterHelp which aired on some of the top sports podcasts. Which are better (and which need help, and why)?

“I know my audience better than anybody… as long as I can understand where the brand wants me to go with that message, I can find a perfect world to marry the two.”

  • Impersonal Endorsements 🎙️- Personal endorsements can make a read really sing. Even if a host doesn’t have personal experience with your product, they can still connect authentically with the problem it’s trying to solve and a solution. Stew and Jordy take their best shots–their thoughts earn a place in your next ad.

  • Most Valuable Podcaster 🏆 - One sports host stands helmet and shoulder pads above the rest when it comes to ad reads. One key tip? Take a moment outside the podcast read to find the right story with a strong connection to the ad. 

  • Telling & Selling 🗣️ - You’ve probably heard “the more you tell, the more you sell” (possibly from us). But Jordy adds a key caveat that anyone creating copy (or reading it) needs to keep in mind: Don’t ramble!

Craving more essential insights from both sides of the mic? Catch the full episode by clicking below.

Bianca Gorodinsky