Ad Infinitum S2E12 - A.I. Loves Everybody

The world’s only podcast solely dedicated to audio ads is back! Presenting Ad Infinitum Season 2, Episode 12 - "A.I. Loves Everybody"

Stew Redwine (VP, Creative, Oxford Road) explores the cutting-edge world of AI-driven audio advertising with Dave "Chachi" Denes (President, Benztown and host of Chachi Loves Everybody) and Masa Patterson (VP of Operations, Benztown). The trio showcases a live demo of SPECai, a tool built to streamline audio ad creation. It generates scripts, selects music, and produces mixed spots–all in real time.

We’re talking: Bridging the Imagination Gap, The Second Best Answer, Dull Ads, and more. Let’s jump in.

“ It's vital to me that we use AI to create better products, better audio, and hopefully get more people engaged both in podcasting and in radio with the power of audio.”

Bridging the Imagination Gap 🕳️ - How do you get someone to feel the power of audio if they’ve never tried it? Leave less to the imagination. Chachi and Masa pitch clients with spec spots to create more “aha!” moments. Trying to unlock audio on a budget? You can play around with Spec AI to show stakeholders what’s possible.

The Second Best Answer 🙅 - As Chachi and Masa’s mentor used to say, “‘No’ is the second best answer.” SPECai helps show clients what they want, but it also shows clients what they don’t want. You can use SPECai’s quick creation process to find your creative North Star fast. It’s more a compass than a destination, fueling the creative process on the way to “yes.”

Don’t Be Dull 🤩 - In Stew’s words, a lot of advertising is dull (Westwood One’s Pierre Bouvard seems to agree), so a lot of Generative AI helps us get dull faster. Unless you get intentional. Because SPECai takes hours of effort and condenses it to minutes, you have a license to be wildly creative without risk. Not sure which direction to take your ad? Doesn’t matter, just go far and react to it. Judge your proof of concepts and give your winning prototype the full production value it deserves.

To catch a spark of creativity (and learn how to start playing around with SPECai), tune into the full episode below.

Bianca Gorodinsky