Ad Infinitum: S2E1 - "Sound Strategy" with Mark Pollard
The world’s only podcast solely dedicated to audio ads is back with a new season! Presenting Ad Infinitum Season 2, Episode 1 - "Sound Strategy."
Host Stew Redwine (Oxford Road VP of Creative Services) discusses the importance of strategy in audio advertising and ranks ads from five top audio spenders. But this job is too big for one person, so Stew welcomes Strategist Supreme Mark Pollard–podcast host, author, and CEO of Sweathead.
“Either do the hard work of finding words that work hard, or use words that make hard work for everyone else.”
Mark Pollard, Author of “Strategy is Your Words”
Join Stew & Mark as they break down ads from big names with big budgets–Progressive, Apple, Verizon, AT&T, and Pfizer. The real question: are their strategies sound? Or do they hit a sour note?
Respect Your Audience 🤝 - Progressive showed why they’re not just a big spender, but a big thinker too. Sonically rich, funny, and still effective. Plus thoughtful about their ad context. In a packed commercial break, Progressive was the only ad inviting listeners to stay tuned in.
Behind the Logo 👀 - Mark’s the owner/creator of a very cool sonic logo for his podcast. How’d he land there? He needed one in line with his love of absurdism, and didn’t want to take himself too seriously. The CAO takeaway? Showing up with a bit of sonic intention is better than showing up with intentions of instant perfection.
Inform or Entertain? 🐺 - Inside every marketer, there are two wolves–one that wants to entertain and one that wants to inform. Which one will win? The one you feed, of course, but the truth is–you need to feed ‘em both. We’ll see which advertiser should divvy up their delicious ad copy more evenly so our wolf pack can thrive.
Plus, why advertising in the US is so different than elsewhere, and why it’s an especially exciting time to be a CAO. Kick off Season 2 of your audio ad Masterclass by clicking one of the links below.