The Media Roundtable Podcast

Recent Episodes

Betting on Podcasts – Fox, Netflix, and YouTube Want a Piece of Podcasting’s Power

The Media Roundtable Industry Edition is back! This week, we’re rounding up the biggest trending news stories in podcasting as Netflix, Fox, and YouTube all make moves that could reshape the industry.

James Ingrassia, (EVP of Client Service, Oxford Road & Veritone One) hosts fellow Oxford Road luminaries Neal Lucey (EVP of Strategy & Product), Spencer Semonson (Media Supervisor), and Kyle Jelinek, (VP of Client Services).

“If you're a marketer, what you're trying to do is evoke a memory, you're evoking an emotion. And music is one of the most effective ways to do that.”

The team is talking: Fox’s Podcast Deal, YouTube’s Year of Discovery, Netflix’s interest in podcasts, and more. Let’s dig in.)

Ad Infinitum S2E13 - One Amazon to Rule Them All

The world’s only podcast solely dedicated to audio ads is back! Presenting Ad Infinitum Season 2, Episode 13 - "One Amazon to Rule Them All"

“ It's a group project where they eachgota different part of the business, and they all try to jam it all together at the end, but none of it works together.”

Stew Redwine (VP, Creative Services, Oxford Road) gathers an all-star panel to dissect Amazon's multi-million dollar podcast advertising strategy. Joined by Amelia Coomber (CMO, Podscribe), Adam McNeil (SVP of Client Services, Adopter Media), Paul Riismandel (President, Signal Hill Insights), and Arielle Nissenblatt (Founder of Earbuds Podcast Collective and podcasting advocate), these ad Avengers dive deep into a slew of Amazon audio ads and they don’t pull any punches. Let’s jump in.

Funny Business with Paul Scheer

The Media Roundtable is back with some award-winning podcasting starpower, resurfacing from July’s 2nd Annual CAO Summit.

Dan Granger (CEO, Oxford Road & Veritone One) sat down for a fireside chat with Paul Scheer, award-winning actor (The League, Black Monday, Veep, Fresh off the Boat) and host of How Did This Get Made (back-to-back Ambie winner for Best Comedy Podcast), courtesy of SiriusXM.

“The benefit with podcasting is you have this very symbiotic relationship with the ads and the host… so you actually look forward to the ads as a piece of content in the episode.”

  • Paul Scheer (Host, How Did This Get Made)

Together they talked long-time fan bases, restrictive ad copy, and how the comedy genre isn’t what you think it is. Let’s dig in.

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We’re here to support Advertisers, Marketers, and Media in their efforts to give preference in exposure and ad dollars toward content that exhibits the following values: 

CLARITY • TRUTH • FAIRNESS • RESPECT • DE-ESCALATION • TOLERANCE


Why Did We Start The Media Roundtable..?

Why are there nutrition labels required for the food we eat, but not the media we consume? How do you find out if the show you’re sponsoring or listening to is saving lives or destroying democracy?

The Media Roundtable is back in session for a new season but with a fun new twist. We are sharpening our focus to conversations with podcasters and creators about the shows they make and the reasons WHY they make them. The Media Roundtable will “unbox” other podcasts in each episode, providing an in-depth analysis to help you decide what content is worth your time and dollars.

We live and work in world that is deeply divided, while institutions and information are getting harder to trust. Our goal is to reqard good actors with more attention and sponsor dollars so that we can feel good and do good through the shows we consume and support in the most entertaining way possible.


Clips From Season Four


Recent Press

 

New AI tool can help advertisers vet podcast hosts based on news they make outside of their shows

How the outrage industrial complex profits from stoking Americans' anger at each other

The Media Roundtable Looks To Rank Podcasts According To Bias

New Group Aims to Warn Advertisers About Podcast Perils, Hot Talk.

New initiative pushes brands to support civility in media


Dan Granger, Host of the Media Roundtable Podcast

Dan Granger is CEO and Founder of Los Angeles Audio Ad Agency, Oxford Road. Oxford Road helps fast-growth companies scale their efforts in Podcasts, Radio, and DRTV. By offering the combined capabilities of Media, Analytics, and Creative Development, Oxford Road guarantees superior performance for brands that qualify for their services. Oxford Road was one of Inc 500’s Fastest Growing Private Companies in 2017 and has supported the growth of over 12 Unicorn Companies (Private companies valued over $1Billion) to date. Through Oxford Road, Dan publishes a weekly newsletter, The Influencer, and is host of the Media Roundtable podcast. Dan is also the creator of Audiolytics™, a creative analytics process, proprietary to Oxford Road. Audiolytics™ offers a uniform system to create and score ads based on 71 weighted components to drive maximum performance in-market. His writing and thought leadership has been featured in such publications as The Wall Street Journal, The Hill, Digiday, Business Insider, The Drum, Ad Week, and The New York Post.


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