The Media Roundtable Podcast

Recent Episodes

Ad Infinitum S2E11 - The Authors of Audio Branding

The world’s only podcast solely dedicated to audio ads is back! Presenting Ad Infinitum Season 2, Episode 11 - "The Authors of Audio Branding."

Stew Redwine (VP, Creative Services, Oxford Road) welcomes two experts who literally wrote the book — “Audio Branding.” Colleen Fahey, (US Managing Director, Sixième Son), and Larry Minsky, (Professor, Columbia College Chicago) sit down for an audio branding masterclass and deep dive highlighting one of today’s top audio spenders.

“Audio Branding  uses rhythm and energy and density of sound and instrumentation. And it seeks to let people understand your brand better, remember it better, and attend to it–pay more attention to it–and it's very successful in doing all of those things.”

We’re talkin’ Train Sounds, Going Beyond Jingles, and Confused Branding. Let’s jump in.

The Sound of Growth: How Audio Fuels Branded Search

The Media Roundtable is back! This week, we’re bringing you a deep dive into our new case study, “The Sound of Growth: How Audio Fuels Branded Search.” Giles Martin (EVP of Strategy & Insights, Oxford Road) hosts fellow audiophiles James Ingrassia (EVP, Head of Client Services, Oxford Road) and Tucker Peleuses (VP, Strategy, Veritone One) to break down takeaways of $400m in audio spend over 30 years.

“ Audio investment is driving almost 20 percent of clients’ branded search traffic.”

Audio attribution is challenging, but looking at the impact of audio on branded search is an effective way to cut through the noise. We’re covering; Delayed Effects, Consistency, Diminishing Returns, and More. For more actionable insights to optimize your strategy and maximize ROIs, check out the full case study: https://oxfordroad.com/soundofgrowth and tune into the full episode. Let’s dive in.

A Look Forward to 2025 - Trends That Will Shape Audio

The Media Roundtable is back! This week we’ve dusted off our trusty crystal ball for a look into 2025. What trends will shape the audio industry next year and beyond? Stay tuned…

Dan Granger (CEO, Oxford Road & Veritone One) hosts fellow audio prognosticators:

🌟 Steven Goldstein (Founder & CEO, Amplifi Media)

🌟 Tom Webster (Partner, Sounds Profitable)

🌟 Peter Birsinger (CEO & Founder, Podscribe)

“ If this is an existential threat for open RSS, it's going to be because the podcast clients innovated for creators, but did not innovate enough for the user and the user experience. And that's what YouTube is nailing.”

The team is talking: Spotify’s YouTube Envy, Revenue Predictions, The Future of Attribution, and more. Let’s jump in.

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We’re here to support Advertisers, Marketers, and Media in their efforts to give preference in exposure and ad dollars toward content that exhibits the following values: 

CLARITY • TRUTH • FAIRNESS • RESPECT • DE-ESCALATION • TOLERANCE

Why Did We Start The Media Roundtable..?

Why are there nutrition labels required for the food we eat, but not the media we consume? How do you find out if the show you’re sponsoring or listening to is saving lives or destroying democracy?

The Media Roundtable is back in session for a new season but with a fun new twist. We are sharpening our focus to conversations with podcasters and creators about the shows they make and the reasons WHY they make them. The Media Roundtable will “unbox” other podcasts in each episode, providing an in-depth analysis to help you decide what content is worth your time and dollars.

We live and work in world that is deeply divided, while institutions and information are getting harder to trust. Our goal is to reqard good actors with more attention and sponsor dollars so that we can feel good and do good through the shows we consume and support in the most entertaining way possible.

Clips From Season Four

Recent Press

 

New AI tool can help advertisers vet podcast hosts based on news they make outside of their shows

How the outrage industrial complex profits from stoking Americans' anger at each other

The Media Roundtable Looks To Rank Podcasts According To Bias

New Group Aims to Warn Advertisers About Podcast Perils, Hot Talk.

New initiative pushes brands to support civility in media

Dan Granger, Host of the Media Roundtable Podcast

Dan Granger is CEO and Founder of Los Angeles Audio Ad Agency, Oxford Road. Oxford Road helps fast-growth companies scale their efforts in Podcasts, Radio, and DRTV. By offering the combined capabilities of Media, Analytics, and Creative Development, Oxford Road guarantees superior performance for brands that qualify for their services. Oxford Road was one of Inc 500’s Fastest Growing Private Companies in 2017 and has supported the growth of over 12 Unicorn Companies (Private companies valued over $1Billion) to date. Through Oxford Road, Dan publishes a weekly newsletter, The Influencer, and is host of the Media Roundtable podcast. Dan is also the creator of Audiolytics™, a creative analytics process, proprietary to Oxford Road. Audiolytics™ offers a uniform system to create and score ads based on 71 weighted components to drive maximum performance in-market. His writing and thought leadership has been featured in such publications as The Wall Street Journal, The Hill, Digiday, Business Insider, The Drum, Ad Week, and The New York Post.

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