The Media Roundtable Podcast

Recent Episodes

Ad Infinitum S2E10 - Congruent Cues with Chelsea Campbell

“As important, if not more important, than the individual assets themselves, is the brand's commitment to using them over time.”

The world’s only podcast solely dedicated to audio ads is back! Presenting Ad Infinitum Season 2, Episode 10 - "Congruent Cues."

Stew Redwine (VP Creative Services, Oxford Road) welcomes Chelsea Campbell (Group Creative Director, Studio Resonate – SiriusXM’s in-house audio agency) to discuss the science of persuasive audio advertising as well as this month’s top spenders in audio.

We’re talking the Magic of Audio, Bacon vs Rain, and Missed Audio Opportunities. Let’s dive in.

MMMs, Advanced Radio, & Pixels - Lessons from the CAO Attribution Forum

“Whether it's an MMM or even a pixel-based model, it's a view of the world that’s created through the math, but it's not the truth. It's not reality. It's giving you an estimate.”

The Media Roundtable is back! We recently welcomed dozens of Chief Audio Officers for an Attribution forum at Audacy's SoundSpace in Soho, NYC. ICYMI, we’re sharing the highlights and wisdom straight from the CAOs.

Giles Martin, (EVP of Strategy & Insights, Oxford Road) hosts James Ingrassia (EVP, Client Service, Oxford Road), Emmy Jadoff, (Senior Manager of Integrated Media, HelloFresh), and Shane Pittson, (Founder, So&So) for a deep dive into attribution.

The team is talking: MMMs, Radio Measurement, Pixels, and more. Let’s jump in.

Lessons from the "Podcast Election" – Audio’s Role in Politics

There is room in America for civility. Honest to goodness conversation–an exchange of ideas without having to insult individuals.”

The Media Roundtable is back! This week we’re taking a deep look into audio’s role in politics.

Dan Granger, (CEO of Oxford Road & Veritone One) hosts Kraig Kitchin, (Senior Strategic Advisor for Oxford Road & Bonafide Audio Legend), Neal Lucey (EVP of Strategy & Insights, Oxford Road), and Tess Ryan, (Associate Media Director, Oxford Road) to understand how audio shaped the 2024 election, while also taking a look at the future.

The team is talking: “the Podcast Election,” unlocking audio budgets, civility, and more. Let’s dive deeper.

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We’re here to support Advertisers, Marketers, and Media in their efforts to give preference in exposure and ad dollars toward content that exhibits the following values: 

CLARITY • TRUTH • FAIRNESS • RESPECT • DE-ESCALATION • TOLERANCE

Why Did We Start The Media Roundtable..?

Why are there nutrition labels required for the food we eat, but not the media we consume? How do you find out if the show you’re sponsoring or listening to is saving lives or destroying democracy?

The Media Roundtable is back in session for a new season but with a fun new twist. We are sharpening our focus to conversations with podcasters and creators about the shows they make and the reasons WHY they make them. The Media Roundtable will “unbox” other podcasts in each episode, providing an in-depth analysis to help you decide what content is worth your time and dollars.

We live and work in world that is deeply divided, while institutions and information are getting harder to trust. Our goal is to reqard good actors with more attention and sponsor dollars so that we can feel good and do good through the shows we consume and support in the most entertaining way possible.

Clips From Season Four

Recent Press

 

New AI tool can help advertisers vet podcast hosts based on news they make outside of their shows

How the outrage industrial complex profits from stoking Americans' anger at each other

The Media Roundtable Looks To Rank Podcasts According To Bias

New Group Aims to Warn Advertisers About Podcast Perils, Hot Talk.

New initiative pushes brands to support civility in media

Dan Granger, Host of the Media Roundtable Podcast

Dan Granger is CEO and Founder of Los Angeles Audio Ad Agency, Oxford Road. Oxford Road helps fast-growth companies scale their efforts in Podcasts, Radio, and DRTV. By offering the combined capabilities of Media, Analytics, and Creative Development, Oxford Road guarantees superior performance for brands that qualify for their services. Oxford Road was one of Inc 500’s Fastest Growing Private Companies in 2017 and has supported the growth of over 12 Unicorn Companies (Private companies valued over $1Billion) to date. Through Oxford Road, Dan publishes a weekly newsletter, The Influencer, and is host of the Media Roundtable podcast. Dan is also the creator of Audiolytics™, a creative analytics process, proprietary to Oxford Road. Audiolytics™ offers a uniform system to create and score ads based on 71 weighted components to drive maximum performance in-market. His writing and thought leadership has been featured in such publications as The Wall Street Journal, The Hill, Digiday, Business Insider, The Drum, Ad Week, and The New York Post.

Interested in being a guest on the Media Roundtable?

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