The Media Roundtable Podcast

Recent Episodes

Ad Infinitum S3E2 - Stay Safe in Sound

The world’s only podcast solely dedicated to audio ads is back! Brought to you by this week’s sponsor Claritas, we give you Ad Infinitum Season 3, Episode 2 - "Stay Safe in Sound."

Host Stew Redwine (VP, Creative Services, Oxford Road) welcomes journalist Suzanne Rico to talk about her deeply personal, fascinating podcast The Man Who Calculated Death. Suzanne did the hard work of reconciling with her grandfather Robert Lusser’s dark legacy as a Nazi scientist, then had to find a way to sell her show to networks and advertisers. Suzanne and Stew dive into why difficult subject matter done well is well worth supporting.

“Clarity has a cleverness all of its own.”

And no episode of Ad Infinitum is complete with an ad break-down. This week, Stew and Suzanne check out winners and losers from BetterHelp, Amazon Pharmacy, Rocket Money, and Ritual. Let’s dig in.

The State of Audio Ads: Podcasthon, Wondery Goes FAST, YouTube Premium Lite, and Untouchable Ad Budgets

The Media Roundtable is back with our very special Podcasthon episode supporting the Koala Corps. Plus a blockbuster industry edition with a round-up of last week’s biggest audio industry moves.

Fearless host James Ingrassia, (EVP of Client Services, Oxford Road) welcomes fellow audio all-stars:

James Cridland, (Editor, Podnews and Podcast Business Journal)

Neal Lucey, (EVP of Strategy & Product, Oxford Road)

Spencer Semonson, (Media Supervisor, Oxford Road)

Courtney O’Connor (Director of Podcast Media, Veritone One)

“ If you cut your advertising, fewer people will buy your stuff.”

The team is talking: Podcasting for Good, YouTube Lite, Wondery’s FAST moves, Tariffs vs Ad Budgets, and more. Let’s jump in.

Ad Infinitum S3E1 - Audio is for the Children

The world’s only podcast solely dedicated to audio ads is back! Presenting Ad Infinitum Season 3, Episode 1 - "Audio is for the Children."

Host Stew Redwine (VP, Creative Services, Oxford Road) welcomes Deborah Goldstein (Executive Producer, Head Writer, Host of Gen-Z Media’s hit show “The Big Fib”) and Jeremy Westphal (Director of Partnerships, Advertising Strategy & Creative Services, Gen-Z Media). GZM has mastered the art of crafting immersive, award-winning fiction podcasts for children and families with shows like: Six Minutes, The Unexplainable Disappearance of Mars Patel, and of course, The Big Fib.

“We’ve got these incredible audiences that span ages and that trust us.”

Together, the team is talking—Work That’s Worth It, 7 Magic Words, and Thinking of the Children, while breaking down ads from BetterHelp, Mint Mobile, Amazon, and yep, Gen-Z Media.

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We’re here to support Advertisers, Marketers, and Media in their efforts to give preference in exposure and ad dollars toward content that exhibits the following values: 

CLARITY • TRUTH • FAIRNESS • RESPECT • DE-ESCALATION • TOLERANCE

Why Did We Start The Media Roundtable..?

Why are there nutrition labels required for the food we eat, but not the media we consume? How do you find out if the show you’re sponsoring or listening to is saving lives or destroying democracy?

The Media Roundtable is back in session for a new season but with a fun new twist. We are sharpening our focus to conversations with podcasters and creators about the shows they make and the reasons WHY they make them. The Media Roundtable will “unbox” other podcasts in each episode, providing an in-depth analysis to help you decide what content is worth your time and dollars.

We live and work in world that is deeply divided, while institutions and information are getting harder to trust. Our goal is to reqard good actors with more attention and sponsor dollars so that we can feel good and do good through the shows we consume and support in the most entertaining way possible.

Clips From Season Four

Recent Press

 

New AI tool can help advertisers vet podcast hosts based on news they make outside of their shows

How the outrage industrial complex profits from stoking Americans' anger at each other

The Media Roundtable Looks To Rank Podcasts According To Bias

New Group Aims to Warn Advertisers About Podcast Perils, Hot Talk.

New initiative pushes brands to support civility in media

Dan Granger, Host of the Media Roundtable Podcast

Dan Granger is CEO and Founder of Los Angeles Audio Ad Agency, Oxford Road. Oxford Road helps fast-growth companies scale their efforts in Podcasts, Radio, and DRTV. By offering the combined capabilities of Media, Analytics, and Creative Development, Oxford Road guarantees superior performance for brands that qualify for their services. Oxford Road was one of Inc 500’s Fastest Growing Private Companies in 2017 and has supported the growth of over 12 Unicorn Companies (Private companies valued over $1Billion) to date. Through Oxford Road, Dan publishes a weekly newsletter, The Influencer, and is host of the Media Roundtable podcast. Dan is also the creator of Audiolytics™, a creative analytics process, proprietary to Oxford Road. Audiolytics™ offers a uniform system to create and score ads based on 71 weighted components to drive maximum performance in-market. His writing and thought leadership has been featured in such publications as The Wall Street Journal, The Hill, Digiday, Business Insider, The Drum, Ad Week, and The New York Post.

Interested in being a guest on the Media Roundtable?

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